Kelly Mears

Plain Language

Writing so that the intended reader can find, understand, and use the information the first time.

Meaning & Society2 min read251 words11 out · 26 in
also calledPlain writingISO 24495

Plain language is writing designed so that the intended audience can find what they need, understand it, and act on it on a first reading. It has a formal definition — ISO 24495-1 — organized around four principles: the reader gets what they need, can easily find it, can easily understand it, and can use it.

It is not simplification and it is not condescension. Technical precision is entirely compatible with it; what plain language removes is the friction that has no informational content — sentences that restate their own structure, hedges that hedge nothing, and abstraction where a concrete noun was available.

The techniques are well established: lead with the conclusion, use the active voice and name who does what, keep sentences to one idea, prefer common words where a common word is exact, and use structure — headings, lists, tables — where prose is doing structural work badly.

Two writing habits are worth naming as failure modes because they are so easy to produce and so tiring to read. Rhetorical triples — three parallel clauses where one would do — sound persuasive and carry a third of the content they appear to. And contrastive definitions — "this is not X, it is Y" — read as insight while asserting nothing testable. A title phrased as a question is the same evasion at the top of a page, stating no conclusion at all, which is why Betteridge's Law of Headlines can answer most of them "no" without opening the story.

See also8

Related2

Nearby in the graph rather than deliberately chosen. Looser, sometimes surprising.

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