Kelly Mears

Plain Language

Writing so that the intended reader can find, understand, and use the information the first time.

Meaning & Society2 min read251 words12 out · 27 in
also calledPlain writingISO 24495

Plain language is writing designed so that the intended audience can find what they need, understand it, and act on it on a first reading. It has a formal definition — ISO 24495-1 — organized around four principles: the reader gets what they need, can easily find it, can easily understand it, and can use it.

It is not simplification and it is not condescension. Technical precision is entirely compatible with it; what plain language removes is the friction that has no informational content — sentences that restate their own structure, hedges that hedge nothing, and abstraction where a concrete noun was available.

The techniques are well established: lead with the conclusion, use the active voice and name who does what, keep sentences to one idea, prefer common words where a common word is exact, and use structure — headings, lists, tables — where prose is doing structural work badly.

Two writing habits are worth naming as failure modes because they are so easy to produce and so tiring to read. Rhetorical triples — three parallel clauses where one would do — sound persuasive and carry a third of the content they appear to. And contrastive definitions — "this is not X, it is Y" — read as insight while asserting nothing testable. A title phrased as a question is the same evasion at the top of a page, stating no conclusion at all, which is why Betteridge's Law of Headlines can answer most of them "no" without opening the story.

See also11

Code Comment

Prose inside source code, useful only when it records a constraint the code cannot state.

Method11 connections

Naming

Choosing identifiers so the code states its own meaning without commentary.

Method59 connections

Information Architecture

How information is organized, labeled, and navigated so people can find what they need.

Data & Content17 connections

Terminal User Interface

An interface rendered as text in a terminal, and the design conventions that make command-line tools humane.

Graphics & Rendering16 connections

Linguistic Relativity

The hypothesis that language shapes thought, and the evidence that has narrowed it considerably.

Meaning & Society17 connections

Rent Strike

Tenants collectively withholding rent to force negotiation with a landlord or policymaker.

Meaning & Society9 connections

Typographic Scale

A constrained set of type sizes and their paired line heights and spacing.

Design & Interface17 connections

Accessibility

Designing so that people with disabilities can use a thing, and the standards that make it checkable.

Design & Interface44 connections

Collective Action

Coordinated action toward a shared goal, and the free-rider problem that makes it hard.

Meaning & Society23 connections

Markdown

A plain-text formatting syntax designed to be readable as written, now the default for technical writing.

Data & Content14 connections

Jargon

The specialized vocabulary of a profession or group, which lets insiders speak precisely and quickly while marking who belongs, and which becomes a barrier when used on people who don't share it.

Meaning & Society5 connections

Linked from27