Progressive Disclosure
Show only what most users need now, and defer the rest behind an explicit action, instead of exposing everything at once.
Progressive disclosure is an interface strategy of revealing information or options in stages — showing the common case by default and putting the rest behind an "advanced," "more," or expand affordance — rather than presenting every possible option flat on one screen. The term was popularized by Jakob Nielsen's usability writing, though it goes back to 1980s HCI research, and the underlying instinct (a settings dialog with an "Advanced" tab, a form that only asks for a shipping address if "same as billing" is unchecked) predates the name.
The theoretical justification is Hick's Law: decision time scales with the number of visible options, so hiding the rarely-needed ninety percent behind a click reduces the decision cost paid by the ninety percent of users who never needed it, while leaving a path — usually one extra click — for the ten percent who do. It's a strict improvement over "just remove the option," which solves the same decision-cost problem by deleting capability instead of deferring its visibility.
The failure mode is disclosure that hides something a majority of users actually need, which just relocates the cost rather than reducing it — an "advanced" tab that everyone has to open defeats the purpose and adds a click on top. The tell is usage data: if the hidden panel gets opened by most sessions, it wasn't advanced, it was mis-triaged. The pattern also interacts with trust — hiding pricing, fees, or consequences behind a disclosure step crosses over into Dark Pattern territory the moment the hidden information was something the user needed to decide well, not something they merely didn't need yet.
Progressive disclosure is one of the load-bearing arguments for keeping a product's default view sparse and pushing configurability into a settings layer, which is also the argument a Design System makes for keeping a component's default props minimal and its escape hatches explicit.
See also4
Hick's Law
Decision time rises with the number and complexity of choices offered, roughly logarithmically — fewer options decided faster.
Design & Interface7 connections
Dark Pattern
An interface deliberately designed to steer users toward a choice that serves the business rather than the user.
Design & Interface6 connections
Fitts's Law
The time to hit a target shrinks with its size and grows with distance to it — so make frequent targets big and close.
Design & Interface6 connections
Design System
A shared vocabulary of tokens, primitives, and rules that makes independent work converge.
Design & Interface17 connections
Related1
Nearby in the graph rather than deliberately chosen. Looser, sometimes surprising.
Linked from3
- Dark PatternDesign & Interface
An interface deliberately designed to steer users toward a choice that serves the business rather than the user.
- Fitts's LawDesign & Interface
The time to hit a target shrinks with its size and grows with distance to it — so make frequent targets big and close.
- Hick's LawDesign & Interface
Decision time rises with the number and complexity of choices offered, roughly logarithmically — fewer options decided faster.